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Interactive Voice Response (IVR) at ASA Solutions has successfully implemented
leading-edge solutions to Fortune 1000 enterprises for nearly a decade. In doing
so, ASA has become a forerunner in the employment of the following technologies:
Interactive Voice Response (IVR)
Interactive systems voice response have become a valuable
addition for many businesses. Encouraged by the prospect of automating
common phone inquiries, Speech Recognition has become a key component for almost
every business sector. Initially, IVR systems provide touch-tone only interactions
with callers. As the technology moves rapidly forward, speech - in the form of Automatic
Speech Recognition - is becoming the primary choice for caller interaction
providing a more intuitive, user-friendly interface.
Automatic Speech Recognition (ASR)
Automatic Speech Recognition engines enable
Interactive Voice Response systems to recognize natural spoken phrases or
utterances to provide automated services, previously available only through a combination
of touch-tone applications and customer service representatives. With ASR,
the capability of an Interactive Voice Response (IVR)
to handle complex caller interactions allows businesses to provide a more human
touch to their IVR systems, while freeing up existing customer service representatives
from handling more mundane tasks.
Voice eXtensible Markup Language (VoiceXML)
VoiceXML is a standards-based development language that is used to implement
speech and DTMF applications.
Its Primary Benefits Are:
- Simplifying the addition of Speech Recognition to the Voice Response Interactive
systems.
- Connecting IVRS with existing web, legacy, and customer service systems already
in place. Using standards to integrate IVR Software
with the rest of your infrastructure provides a number of opportunities for businesses
to improve customer service and reduce costs. From increasing the number and quality
of phone-based customer service applications to encouraging collaboration between
Web and Interactive Voice Response teams, the businesses implications of
implementing VoiceXML are substantial.
- Portability: Given VoiceXML’s standards-based architecture, it has
quickly become the language of choice for development of new
Interactive Voice Response (IVR) applications. This allows customers
to leverage applications developed today on a wide variety of platforms, thus eliminating
the need for costly re-writes down the road.
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Computer Telephony Integration (CTI)
Computer Telephony Integration provides intelligent call routing as well
as screen pops and data pops of caller information directly to a customer service
representative’s desktop. When a caller needs to interact
with a live agent, the agent can more intelligently handle the caller’s inquiry
using the information passed from the Interactive Voice Response (IVR) or
phone switch. Intelligent routing can be utilized to route callers to
agents with specific skill sets to minimize the number of transfers to different
departments or agents. Information sent to an agent’s screen can include customer
account information, or even information about what steps the caller took in one
of the automated IVR applications. All of these features make CTI
a key business component in maximizing customer satisfaction.
Text-to-Speech (TTS)
Text-to-Speech enables an Interactive Voice Response
to translate the written word into the spoken word. Initially used to
read back customer information retrieved from a back-end host or database, TTS
became easily recognizable as ‘computer-sounding’ portion of an Interactive
Voice Response (IVR) application. With advancements in technology, TTS
has become as natural sounding as a human voice recording, making it easier to create
and modify voice prompts for production applications.
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Case Studies
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888.706.4272 toll free
480.922.9536 fax
8040 E. Morgan Trail, Suite 21
Scottsdale, AZ 85258
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